德累斯顿壁纸：继承德国工艺，立足国内市场

From this year，China is a steadily growing market for wallcoverings. There are many reasons for this phenomenon.：People’s living standards and conditions are continuously improving. Health, safety and environmental requirements are becoming much more sophisticated. In fact, China has evolved into the second largest wallcovering market in the world, with a total consumption of 90k mt. At present, China has more than 300 wallcovering converters across the country. Shares for wallcovering are at about 7.5% within the interior wall decoration market. A yearly increase of about 15% in market share, shows a promising future for wallcovering.

今年以来，我国墙纸市场呈现出产销两旺的稳定发展态势，主要有如下几个原因：人民生活水平和条件不断改善；人们对于健康,安全,环境的越发关注。事实上，中国已跃居成为全球第二大墙纸市场，消费总量为90000吨。目前全国约有超过300家墙纸生产企业，墙纸占整个室内壁饰市场约7.5%的市场份额且保持了约15%的年度增长，也印证了墙纸市场的蓬勃发展。

Thirty years ago the Chinese market was flooded with PVC wallcovering. As prices and quality became an increased issue; the trend went over to painting by the 1990’s. At the turn of the new millennium, direct face printing wallcovering was introduced to the Chinese market through European substrates. In the non-developed markets, consumers have opted to use the best and fastest alternatives.

三十年前，当时中国市场是PVC墙纸为主导。后期随着低成本及劣质量的问题突显，涂料在20世纪90年代成为主流。新千年之交，在欧洲无纺基材商的推广下，直接印刷墙纸被引入中国市场。在非成熟的中国市场，消费者也有了最佳、最便捷的替代品。

At present, It has been fifteen years since the introductions of the European wallpaper technology in the domestic markets. Direct print wall covering has experienced a slight decline, especially in 2015. At the same time, Interior decorating has reached a whole new level. Corresponding aspects are beauty, color and style diversification. Quality is becoming more pressing. Wallpaper domestic consumer products are now luxury apartments, villas and gradually expanded to regular residential markets.

至今，自欧洲墙纸技术引入国内市场已有十五个年头了。据我司的了解，虽然近年直接印刷类墙纸的市场有小幅萎缩，尤其在今年。此外，随着消费者对美，对色彩及款式的不同阐释，室内装潢也达到了一个全新的水平。与此同时，产品品质也变得更加不容忽视。目前，国内市场壁纸的应用开始从高档公寓，别墅逐步扩大到普通住宅市场。

Wallcover produced in China is primarily exported overseas. Glatfelter’s PVC backing grade 65 and 85EXX is quality made in Germany and still known as the best substrate to suppliers. The product’s good runnability, excellent dimensional stability and brilliant color retention makes it the product of choice for installers and design professional across the world. In general, all Glatfelter products are run on flat wire machines. This gives better printability, more smoothness and less porosity. Additionally, the product has no fiber lifting which leads to: no missing dots, no roughness or dust. Impeccable base products lead to impeccable end products. Therefore, converters will be happy to sell a product of high quality. In regards to production costs; less PVC demand, leads to less production costs. Also, more running meters at each roll, let the converter work for longer periods at a time without bothersome roll changes. Finally, no fiber lifting assists in a lower machine cleaning effort, saving the time and inevitably money.

目前中国生产的墙纸仍主要出口到海外市场。嘉斐特德累斯顿的生产的65克，85克PVC涂布及深压纹无纺基材继承了德国工艺，仍被认为是最佳的墙纸基材。良好的上机性能，尺寸稳定性及保色性受到全球众多专业设计师及安装师的青睐。嘉斐特德累斯顿的无纺布产品均在平网纸机上生产，所以底材具有更好的印刷适应性，更平滑，孔隙度小。此外，没有纤维凸出也保证了后期在印刷中：无漏点，无粗糙或灰尘影响。优质的底纸成就无可挑剔的高品质产品，当然，厂家也会乐意出售高品质的产品。就生产成本问题，降低PVC树脂的使用量就意味着降低了生产成本。此外，每卷的长度更长，也可以在生产过程中减少换纸卷而带来的时间浪费。最后，无纤维竖立的特性也在一定程度上减少了设备的清洁工作，降低了时间和金钱成本。

China will be the most potential wallpaper market in the word. Growth forecasts are expected to explode in years to come. Glatfelter is establishing itself on the Chinese market and dedicated to building long lasting business partnerships with Chinese customers. Whatever the future may hold, Glatfelter is looking forward to the journey it has embarked upon and is interested to bear witness to the future.

中国将会是全球墙纸行业最具潜力的市场，我们相信近年来整个国内市场仍将保持良好的增长趋势。嘉斐特德累斯顿也将立足于国内市场，并真诚期盼与各位共谋大略，一同成长，见证未来!